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王通老师对大网站做SEO的分析,案例一

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尚玮 发表于 2009-7-16 17:13:47 | 显示全部楼层 |阅读模式
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<p><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">网站越大,</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">SEO</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">服务做起来就轻松,因为大型网站都有很好的执行团队,你只需要找准他们网站的</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">SEO</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">爆破点,就能够迅速获得非常理想的</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%"><a href="http://www.seo.net.cn/"><span style="COLOR: black; TEXT-DECORATION: none; text-underline: none">SEO</span></a></span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">效果。本文将结合我最近两年的几个经典案例:腾讯拍拍、金山爱词霸、中青旅英文站给大家分享一下如何寻找大型网站的</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">SEO</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">引爆点。</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%"><br/></span></p>
<div style="LINE-HEIGHT: 160%"><b><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">案例之一:中青旅英文站的</span></b><b><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">SEO</span></b><b><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">引爆点</span></b><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%"><br/></span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">中青旅英文站是一个针对国外客户的旅游服务网站,它的所有竞争对手在做</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">SEO</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">的时候,都在竞争</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">“china tour”</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">和</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">“china travel”</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">这两个词,其实就算把这两个词排到第一名,每天带来的留来那个也是非常少的。因为在帮中青旅做之前,我已经帮助三家旅游公司的入境游网站做过</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">SEO</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">,这三家公司其中两家都是上市公司,他们找我做的时候很简单,就要排</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">china tour</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">这个词,这三家网站在和我合作的期间,我都把他们这个词排到了第一页,但是通过后来的流量统计可以看到,带来的流量很少。而通过专业的关键词分析工具分析可以发现,使用</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">china tour</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">这个词查询的老外很少,而使用</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">china tours</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">的人要比</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">china tour</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">的多好多倍,但是搜索频率依然不是很高。</span></div>
<div style="LINE-HEIGHT: 160%"><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">从</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">2005</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">年后,我再给一些网站做</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">SEO</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">的时候,第一个要给他们灌输的概念是:<b>不要为了排名而做</b></span><b><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">SEO</span></b><b><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">,而是要为了赚钱来做</span></b><b><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">SEO</span></b><b><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">,想赚钱,必须获得更多的客户,想获得更多的客户,必须搞大量的流量,想搞大量的流量,必须</span></b><b><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">SEO</span></b><b><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">大量的关键词。</span></b></div>
<div style="LINE-HEIGHT: 160%"><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">如果给中青旅做</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%"><a href="http://www.seo.net.cn/"><span style="COLOR: black; TEXT-DECORATION: none; text-underline: none">SEO</span></a></span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">,依然按照上面的普通</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">SEO</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">套路,那么中青旅给我的几十万会非常不划算,而我自己也不好意思去收的。所以</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%"><a href="http://www.ufoer.com/"><span style="COLOR: black">王通</span></a></span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">要做的,是让他们有一个翻天覆地的大改变和一个飞速的增长,要达到这个效果,我就必须找到这个爆破点。</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%"><br/><br/></span><b><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">这个爆破点如何找呢?</span></b><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%"><br/></span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">当然是要从关键词分析来开始,于是我对他们网站可能要覆盖的关键词做了一个整理分析:</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%"><br/></span><b><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">第一类:热门词</span></b><b><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%"><br/></span></b><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">例如</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">china tours&nbsp;</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">、</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">travel to china</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">、</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">china hotel</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">等等热门词,这类词虽然热门,但是日检索量有限,同时竞争非常的厉害,所以不是考虑的重点。</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%"><br/></span><b><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">第二类:旅游景点</span></b><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%"><br/></span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">例如</span>&nbsp;<span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">长城的英文写法,</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">great wall of china</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">这个词每天搜索量上万次。甚至每天搜索长城有多长的老外也有几百人。所以把所有的景点都当做关键词,也是一个不小的量。</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%"><br/></span><b><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">第二类:地名</span></b><b><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">+travel&nbsp; </span></b><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%"><br/></span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">例如:</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">travel to beijing </span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">、</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">travel to shanghai ... ...&nbsp;&nbsp; </span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">这样立刻产生的了几千个关键词</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%"><br/></span><b><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">第三类:地名</span></b><b><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">+hotels&nbsp;&nbsp;</span></b><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%"> <br/></span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">例如:</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">beijing hotels</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">、</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">guangzhou hotels... ...&nbsp; </span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">这类词有几百个关键词出现了</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%"><br/></span><b><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">第三类:</span></b><b><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">cheap + </span></b><b><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">地名</span></b><b><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">+Flights&nbsp; </span></b><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%"><br/></span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">例如:</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">cheap beijing flights</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">、</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">cheap shanghai flights </span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">这样几百个关键词又有了</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%"><br/></span><b><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">第四类:这是真正的爆破点,</span></b><b><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%"> “</span></b><b><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">城市名</span></b><b><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%"> to </span></b><b><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">城市名</span></b><b><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%"> cheap flights”&nbsp;&nbsp;&nbsp;</span></b><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%"><br/></span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">这个量有多大呢?保守一点来计算,</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">500</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">个城市组合,就是</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">25</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">万个关键词。</span></div>
<div style="LINE-HEIGHT: 160%"><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">这个策略制定之后,然后就是来设计这些关键词网页的模版,在模版中直接把关键词布局和内部链接构架设计好,接着用程序搞定</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">web</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">界面,几十万关键词网页就建好了。有了这几十万个关键词网页,不费吹灰之力,三个月后,中青旅英文站流量增长了</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">15</span><span style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 160%">倍。</span></div>
<div style="LINE-HEIGHT: 160%">&nbsp;</div></font>

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palmheat 发表于 2009-7-17 10:06:26 | 显示全部楼层
<p>&nbsp;</p>
<p>能否再具体一点.&nbsp; 关键词布局和内部链接构架设计怎么做? 有推荐的网站源码吗?</p>
<p>还有一个问题, 别的地方说的是关键词要少而精, 这里的观点是要做大量的关键词. 该怎么来平衡呢? 是否是每页的关键词要少而精, 同时要做大量的网页呢? </p>
<p>请指教!</p>
[此贴子已经被作者于2009-7-17 10:15:16编辑过]

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 楼主| 尚玮 发表于 2009-7-17 14:30:47 | 显示全部楼层
<p>大量关键词是说的关键词组合</p>

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sunlight 发表于 2009-10-27 16:30:40 | 显示全部楼层
http://www.seo.net.cn/bbs/vip/5天提高搜索引擎排名-Netfox编译.exe

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totemelf 发表于 2009-10-29 09:52:12 | 显示全部楼层
werwewewewe

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af007 发表于 2009-11-3 10:25:43 | 显示全部楼层

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ncchuangsheng 发表于 2009-11-5 11:58:08 | 显示全部楼层
我现在要抢看

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af007 发表于 2009-11-6 17:51:38 | 显示全部楼层

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tom0571 发表于 2009-11-6 18:25:27 | 显示全部楼层
呵呵,进去看看!

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raven 发表于 2009-11-7 10:52:41 | 显示全部楼层
怎么没有内容呀
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